With Mixi, Google learned that game developers don’t need to wait for their next game release to start incorporating location into their gameplay. Monster Strike was already a popular game but when Mixi began re-engaging their user base with location-based in-game features, they saw a 30 percent increase in daily sessions per user, plus 50 percent of users who engaged with the location component played the game for five or more consecutive days. In 2018, it became the highest-grossing mobile app of all time. Mixi recently added a map mode to Monster Strike. Real-world games don’t need to be built from scratch, as location intelligence can bring new life to existing games, as well. But thanks to creative partners, Google realized the possibilities are even broader. When the company started building Google Maps platform’s gaming offer, the idea was to give developers the tools to build brand new real-world games. Location can add new life to an existing mobile game When games connect with players where they are, in-game experiences become more immersive and this translates to a drastic increase in engagement and retention. Similarly, Next Games’ The Walking Dead: Our World achieved a 54 percent higher seven-day retention rate compared to the Top 50 U.S. The developers found that players opened the game twice as often as Ludia’s non-location-based games. A real example of this is Ludia’s Jurassic World Alive. Every new location gives players a chance to engage with a game differently.įor example, players hunting monsters could find toothier ones near their dentist office or hungrier ones around restaurants. Incorporating location into a mobile game helps developers make game play more immersive and more personal. Location increases player engagement and retention In fact, 95 percent of the game’s daily active users are in a guild, and three out of every four players play the game with friends, so social engagement is high. Next Games director Riku Suomela said, “If we didn’t have geolocation, the current system with social wouldn’t work.” In the game, players form groups, known as guilds, and are able to send flares to allow other players in the same guild to virtually join them at their location to complete missions around the flare. Next Games learned how powerful this can be in The Walking Dead: Our World. When it comes to location-driven social, players can not only team up, but also have their unique location enrich multiplayer gaming. This is why three of the top 10 ARCore games in the last year were built on Google Maps Platform. Rich, dynamic, and contextual location data allows game developers to augment and enhance social and AR gaming experiences, Google said.
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